Cirque du Soleil

Identity / Typography

Volta is the latest conceptualization from the Cirque Du Soleil theater company. It is an adrenaline-pumping infusion of parkour, extreme sports and aerial acrobatics with Cirque’s signature unexpected twists. Set in the future, this fantasy storyline is one of self-discovery and liberation. We follow the main character as he journeys from the mundane to the sublime throughout a progression of visceral landscapes. I wanted the typographical treatment to allude to those shifts and transformations. Distortion in the logo encapsulates those feelings of time, motion and energy. The glitch illustrates abrupt change but also creates a dream-like water ripple on the horizon line.




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